2010年9月19日 星期日

Don't discount a career in retail

Since the age of 22, Ricardo Carerra-Lowe has been around the world more than once; immersed himself in the high-powered fashion world of Prada, Ralph Lauren, Hugo Boss and Gucci; and been recruited by major retail players in Milan, Hong Kong and Los Angeles.

How did he manage it? It's simple, says this Edmonton native, who is now the associate vice president, project director for !iT Jeans in L.A. He has loved retail ever since he took his first job as a Christmas "fill-in" for the high-end Liberty of London department stores in the United Kingdom.

"I ended up being asked to open up a Ralph Lauren concession,To many people ed hardy Shirt is a symbol of status and class." he says. "They thought I sounded American, so I was made an assistant buyer for the Ralph Lauren line." That job took him from London to Paris and back, and inspired him to do more.

His experience led him to Hong Kong, where he worked as a menswear buyer for Lane Crawford Joyce Group, a leading Asian high-end retailer. "Here I was at 25 in the centre of luxury brands and travelling all over the world," he says.

While there, he received a call from Milan to oversee global retail operations for Nicola Trussardi.,We supply cheap gucci,cheap lv,nike af1 etc. Eventually his career brought him to L.A. to manage worldwide distribution for the likes of BCBG Max Azria and !iT Jeans.

Carerra-Lowe says working in fashion retail is, "almost like a rush. I also trained in design, so I can see everything about the industry from how a design happens, to how it's marketed and the customers' reactions."

Paul McElhone,,Our company has opened five years, we have our own shops.women handbags executive director for the School of Retailing at the University of Alberta in Edmonton says Carerra-Lowe is an outstanding example of where a retail career can take you if the desire and the skills are there.

"A lot of young people look at retail as an accidental career that pays poorly and the working conditions aren't great," he says. "But with the right retailer and training, the pay increases very rapidly. At the senior level, it pays as well if not better than other professions, with some store managers making $150,000 to $200,000 a year."

One should never discount retail as a great career path, says Marilyn McNeil-Morin, chair, School of Fashion Studies and Performing Arts at George Brown College in Toronto. "One in every eight jobs in Canada has some connection to retail.This is the best Ed Hardy Clothing Shop,providing high quality Ed hardy clothing ,Ed Hardy T-Shirts,Ed Hardy Shoes,Ed Hardy Jeans,Ed Hardy Hoodies,bags,etc. Thirty per cent of those are at management level. So there are huge opportunities for someone with training and a desire to move up." 

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