You may have never heard of it and those that have may very well have dismissed it, associating it with that group of overly dramatic, sulking teenagers with shaggy hair, black clothes and slim jeans that are known as "emo" or "scene."
But to clump "To Write Love on Her Arms" (TWLOHA) into just one category would be unfair.
TWLOHA is a nonprofit group that was started in 2006 by Jamie Tworkowski to help and give support to those who suffer from depression and self mutilation or have thoughts of suicide.,Our company has opened five years, we have our own shops.women handbags,What is the color of your dress and what are your lacoste shoes accessories? - Your shoes should go perfectly with your entire outfit. If you are going to be clad in precious jewelry or accessories, you might want to go easy on the design of your shoes and aim for something simple. The color of your dress should also at least match your shoes. They do not have to be of the same color, material, or pattern but they should look good together.
Starting as a blog about a friend of Tworkowski who was dealing with these issues, it got such an outpouring of support that he decided to turn it into a full-time job.
The website states that since the organization's founding, "[TWLOHA has] responded to 80,000 messages from people in 40 different countries."
There are many non-profits out there which deal with similar issues, but Tworkowski managed to set himself apart by marketing to teenagers though social networking sites, clothing and music. However, TWLOHA aims to do more than sell t-shirts and grace the pages of Facebook.
"We've learned that two out of three people who struggle with depression never seek help, and that untreated depression is the leading cause of suicide," Tworkowski writes on the organization's website.
One goal of TWLOHA is to help teens cope and talk about depression by making the discussion more mainstream and socially acceptable. The easier it is for teens to talk, the more likely they will get treatment.
A way TWLOHA does this is through their clothing line.
Similar to how the Gap's "Red" line made promoting a cause fashionable, TWOLHA boasts an impressive array of t-shirts, hoodies,replica shoes v-necks, books, accessories and hats, with most of them featuring their name or slogans like "I'm Alive!" in bright colored letters. Alternative clothing store Hot Topic, among others, carries the organization's clothing.
But the t-shirts and hoodies are just one of TWLOHA's marketing strategies. The organization started online and continues to run mostly through its website and pages on social networking sites. Combined, TWLOHA has over 900,000 followers on Facebook and MySpace. The logo can be seen on profile pages and the name comes up in thousands of Tweets.
Many of us have also gotten a Facebook invite to attend a "To Write Love On Her Arms Day," in honor of National Suicide Prevention Awareness Week, which was held this year from Sept. 5- 11.,you can trust me when you buy MBT M.Walk from us. On this day, everyone is urged to literally write the word "love" on their arm in support of those who suffer from depression, self mutilation or suicidal thoughts.
One of the biggest champions of the group has been the music community. Identifying itself with mostly Christian-tinged rock, TWLOHA has latched onto the music scene with great success.
Members of bands such as Boys Like Girls, One Republic, Paramore, Switchfoot, Anberlin, Evanescence, As We Collide and Red Jumpsuit Apparatus have been spotted wearing TWLOHA's apparel on stage.
The organization hosts concerts and events, including one that was featured in "Spin" magazine. Taking place at the Orlando House of Blues, the concert featured artists Damion Suomi, Zach Williams and Underoath's Aaron Gillespie, along with guest speakers. Many regional bands and concert tours support TWLOHA, either through advertising the cause or by having a booth at the venue.
There are many non-profits out there, but Tworkowski and the TWLOHA company has worked hard to align itself with a large and passionate demographic. The group has asserted itself with one foot in the non-profit organization side and the other firmly planted in pop culture. And if you want to reach teenagers, there is no better way than to forge an alliance with their favorite music, web sites and clothing lines.
But to clump "To Write Love on Her Arms" (TWLOHA) into just one category would be unfair.
TWLOHA is a nonprofit group that was started in 2006 by Jamie Tworkowski to help and give support to those who suffer from depression and self mutilation or have thoughts of suicide.,Our company has opened five years, we have our own shops.women handbags,What is the color of your dress and what are your lacoste shoes accessories? - Your shoes should go perfectly with your entire outfit. If you are going to be clad in precious jewelry or accessories, you might want to go easy on the design of your shoes and aim for something simple. The color of your dress should also at least match your shoes. They do not have to be of the same color, material, or pattern but they should look good together.
Starting as a blog about a friend of Tworkowski who was dealing with these issues, it got such an outpouring of support that he decided to turn it into a full-time job.
The website states that since the organization's founding, "[TWLOHA has] responded to 80,000 messages from people in 40 different countries."
There are many non-profits out there which deal with similar issues, but Tworkowski managed to set himself apart by marketing to teenagers though social networking sites, clothing and music. However, TWLOHA aims to do more than sell t-shirts and grace the pages of Facebook.
"We've learned that two out of three people who struggle with depression never seek help, and that untreated depression is the leading cause of suicide," Tworkowski writes on the organization's website.
One goal of TWLOHA is to help teens cope and talk about depression by making the discussion more mainstream and socially acceptable. The easier it is for teens to talk, the more likely they will get treatment.
A way TWLOHA does this is through their clothing line.
Similar to how the Gap's "Red" line made promoting a cause fashionable, TWOLHA boasts an impressive array of t-shirts, hoodies,replica shoes v-necks, books, accessories and hats, with most of them featuring their name or slogans like "I'm Alive!" in bright colored letters. Alternative clothing store Hot Topic, among others, carries the organization's clothing.
But the t-shirts and hoodies are just one of TWLOHA's marketing strategies. The organization started online and continues to run mostly through its website and pages on social networking sites. Combined, TWLOHA has over 900,000 followers on Facebook and MySpace. The logo can be seen on profile pages and the name comes up in thousands of Tweets.
Many of us have also gotten a Facebook invite to attend a "To Write Love On Her Arms Day," in honor of National Suicide Prevention Awareness Week, which was held this year from Sept. 5- 11.,you can trust me when you buy MBT M.Walk from us. On this day, everyone is urged to literally write the word "love" on their arm in support of those who suffer from depression, self mutilation or suicidal thoughts.
One of the biggest champions of the group has been the music community. Identifying itself with mostly Christian-tinged rock, TWLOHA has latched onto the music scene with great success.
Members of bands such as Boys Like Girls, One Republic, Paramore, Switchfoot, Anberlin, Evanescence, As We Collide and Red Jumpsuit Apparatus have been spotted wearing TWLOHA's apparel on stage.
The organization hosts concerts and events, including one that was featured in "Spin" magazine. Taking place at the Orlando House of Blues, the concert featured artists Damion Suomi, Zach Williams and Underoath's Aaron Gillespie, along with guest speakers. Many regional bands and concert tours support TWLOHA, either through advertising the cause or by having a booth at the venue.
There are many non-profits out there, but Tworkowski and the TWLOHA company has worked hard to align itself with a large and passionate demographic. The group has asserted itself with one foot in the non-profit organization side and the other firmly planted in pop culture. And if you want to reach teenagers, there is no better way than to forge an alliance with their favorite music, web sites and clothing lines.
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