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2016年1月11日 星期一

The 3 C's of Content Marketing

Happy Monday, everyone! This week in news read about the top 5 emerging technology trends, 19 social media facts that every marketer should know, Google Android catching up to Apple in race for mobile ad dollars, and mobile contributed 59% to ad revenue for the first quarter of Facebook. In tips, learn how to increase your social media click-through rates, the three C’s of content marketing, effective, ethical native advertising, and 5 steps to creating a better app… It’s Skimming the News!

NEWS

The Top 5 Emerging Technology Trends of 2014 via Business2 Community

According to Gartner, one result of BYOD is “a doubling or even tripling of the size of the mobile workforce.” Gartner predicts improvements in JavaScript performance will push HTML5 and browser-based enterprise application development environments into the mainstream. Gartner believes the number of mobile apps will grow—while the number of larger applications shrink–with apps becoming smaller and more targeted than more comprehensive applications. Read the full article for the complete list of emerging technology trends.

19 Social Media Facts that Every Marketer Should Know [Video] via Mashable

Over 50% of the world’s population is under 30 years old. 53% of people on Twitter recommend products in their tweets.93% of shoppers’ buying decisions are influenced by social media. 90% of consumers trust peer recommendations whereas only 14% of consumers trust advertisements. The four C’s of digital are creating, curating connecting, and culture. See video for full list of facts.

Google’s Android Catching Up to Apple in Race for Mobile Ad Dollars via AdAge

In a report published Tuesday, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple’s iOS. The report found that, in the first quarter, Android devices’ share of mobile-ad requests reached 42.8%, up from 31.3%. Over that time iOS’s share fell to 38.2% from 44.5%. After serving 76% of impressions in the first quarter last year, Android and iOS now control 81% of all traffic and 86% of revenue.

Facebook’s Q1: Mobile Contributed 59% of Ad Revenue in Q1 via AdExchanger

Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. The number of users accessing Facebook via a mobile device jumped 43% year over year to 609 million globally, and monthly active mobile users surpassed 1 billion for the first time. Mobile now contributes 59% of the company’s total ad revenues, up from 30% in Q1 2013.

TIPS

How to Increase Your Social Media Click-Through Rates via Social Media Examiner

Most businesses make the same mistake in their social media updates: They don’t have a call to action that routes people back to their website. Remember to give fans a reason to click through. To get the most out of your efforts, look at which social updates, blog posts and advertising campaigns your prospective customers have responded well to in the past. Use your landing page to provide more information and another clear, strong call to action and the means to complete that action.

The 3C digital accessories Marketing via Entreprenuer

Be compelling. The information and perspective you provide should feel unlike anything that’s available elsewhere, and it should give your customer pause. Always customize. When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Keep consistency. Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice.

The Essential Guide for Effective, Ethical Native Advertising via Business2Community

To avoid angering your audience, transparency is critical when it comes to native advertising. Strive to educate, inform, or entertain while weaving your brand message subtly into the content. Since kids are less likely to distinguish between advertising and regular content, avoid sponsored ads in children’s publications and websites. Native ads work best when the content is consistent with a brand’s personality, as well as the publisher’s editorial mandate. Finally, provide an opportunity to participate and make customers feel empowered.

Five Steps to Better Apps: A Cookbook for Mobile Application Security via Forbes

Code should be regularly scanned for security vulnerabilities during the development cycle.  Companies that have to go back and add security after development often find that it can be more expensive. Applications produced should be automatically tested as part of a build automation process. All development staff should have received some secure application development security training. Check for security gaps by testing vulnerabilities. Utilize other testing techniques such as penetration testing, infrastructure tests, and risk reviews.

2015年12月27日 星期日

Things You Should Know About Chinese Shopping

I like shopping. And something happens when I go to China. Something in the air — either the around-the-clock manufacturing or the settling dust of a run-away economy – turns me into a rabid consumer.

Cute eyeglass frames for $15 USD each. Wooden buttons shaped like elephants. Ceramic buttons painted like porcelain. Tibetan prayer bowls. Cellphone covers for every day of the week.

Some may ask whether I actually needed the same linen balloon pants in three different earth-tone colors.

Honestly? I really did. Because I was on my China shopping spree.

China isn’t simply about the Great Wall or 5,000 years of history. With its economic development, China has become a major shopping destination with its own unique flair.

The Guomao district in Beijing, home of the China World Shopping Mall, features such storefronts as Louis Vuitton, Burberry, and Prada.

For me, however, these sterile fluorescent halls with their white mannequins have never held quite as much appeal as China’s other shopping venues.

Packed antique stalls, bustling night markets, and shopping centers divided into booths of different vendors with the same merchandise. That's what I'm here for.

For those inadequately prepared, however, shopping in China can be a complete nightmare. There are certain things you'll have to know to survive your first few shopping experiences.

1.  Sometimes people will follow you

I was seven years old on my first trip to China when this happened to me. A salesperson trying to convince my mother that I needed a pair of khaki pants followed us for several hundred feet.

Depending on where you are, sales associates will be terrifyingly tenacious when dealing with weak-willed customers.

You'll need to be equally tenacious when you're bargaining to get a good deal.

3. It's easy to get exactly what you want

One of the best things about shopping in China is getting your purchases customized.

Jewelry stores often display strings of beads that can be bought and transformed into whatever shapes and patterns you please.

Fabrics of your choice can be brought to a tailor, along with a pattern, photo, or sample of what you want made.

Friends of mine have purchased silk-lined suits, cloth cargo shorts, and even a wedding dress custom-made this way.By the way ,you can get taobao chinese traditional jacket online,such as taobao and agreetao.

6. Vendors expect you to bargain

Modern shopping malls generally have set prices that can’t be negotiated, but vendors at night markets, antique stalls, or personal booths at other shopping centers usually expect customers to question their prices.

But bargaining and haggling isn’t just procedure. It’s an artform. You can see how real Chinese people bargain in a Yoyo Chinese premium video and learn a few phrases to get a good deal.

I've listed a few phrases below this video, too, so you'll have more to work with!

2015年12月21日 星期一

The 3 C's of Content Marketing

Happy Monday, everyone! This week in news read about the top 5 emerging technology trends, 19 social media facts that every marketer should know, Google Android catching up to Apple in race for mobile ad dollars, and mobile contributed 59% to ad revenue for the first quarter of Facebook. In tips, learn how to increase your social media click-through rates, the three C’s of content marketing, effective, ethical native advertising, and 5 steps to creating a better app… It’s Skimming the News!

NEWS

The Top 5 Emerging Technology Trends of 2014 via Business2 Community

According to Gartner, one result of BYOD is “a doubling or even tripling of the size of the mobile workforce.” Gartner predicts improvements in JavaScript performance will push HTML5 and browser-based enterprise application development environments into the mainstream. Gartner believes the number of mobile apps will grow—while the number of larger applications shrink–with apps becoming smaller and more targeted than more comprehensive applications. Read the full article for the complete list of emerging technology trends.

19 Social Media Facts that Every Marketer Should Know [Video] via Mashable

Over 50% of the world’s population is under 30 years old. 53% of people on Twitter recommend products in their tweets.93% of shoppers’ buying decisions are influenced by social media. 90% of consumers trust peer recommendations whereas only 14% of consumers trust advertisements. The four C’s of digital are creating, curating connecting, and culture. See video for full list of facts.

Google’s Android Catching Up to Apple in Race for Mobile Ad Dollars via AdAge

In a report published Tuesday, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple’s iOS. The report found that, in the first quarter, Android devices’ share of mobile-ad requests reached 42.8%, up from 31.3%. Over that time iOS’s share fell to 38.2% from 44.5%. After serving 76% of impressions in the first quarter last year, Android and iOS now control 81% of all traffic and 86% of revenue.

Facebook’s Q1: Mobile Contributed 59% of Ad Revenue in Q1 via AdExchanger

Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. The number of users accessing Facebook via a mobile device jumped 43% year over year to 609 million globally, and monthly active mobile users surpassed 1 billion for the first time. Mobile now contributes 59% of the company’s total ad revenues, up from 30% in Q1 2013.

TIPS

How to Increase Your Social Media Click-Through Rates via Social Media Examiner

Most businesses make the same mistake in their social media updates: They don’t have a call to action that routes people back to their website. Remember to give fans a reason to click through. To get the most out of your efforts, look at which social updates, blog posts and advertising campaigns your prospective customers have responded well to in the past. Use your landing page to provide more information and another clear, strong call to action and the means to complete that action.

The 3C digital accessories Marketing via Entreprenuer

Be compelling. The information and perspective you provide should feel unlike anything that’s available elsewhere, and it should give your customer pause. Always customize. When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Keep consistency. Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice.

The Essential Guide for Effective, Ethical Native Advertising via Business2Community

To avoid angering your audience, transparency is critical when it comes to native advertising. Strive to educate, inform, or entertain while weaving your brand message subtly into the content. Since kids are less likely to distinguish between advertising and regular content, avoid sponsored ads in children’s publications and websites. Native ads work best when the content is consistent with a brand’s personality, as well as the publisher’s editorial mandate. Finally, provide an opportunity to participate and make customers feel empowered.

Five Steps to Better Apps: A Cookbook for Mobile Application Security via Forbes

Code should be regularly scanned for security vulnerabilities during the development cycle.  Companies that have to go back and add security after development often find that it can be more expensive. Applications produced should be automatically tested as part of a build automation process. All development staff should have received some secure application development security training. Check for security gaps by testing vulnerabilities. Utilize other testing techniques such as penetration testing, infrastructure tests, and risk reviews.

2015年11月29日 星期日

Looking for taobao agent?

Chinese Taobao is one of the world's largest e-commerce websites, a combination of eBay and Amazon, only bigger. With more than 800 million items listed, you can find almost anything offered for sale.

For the Shunyi expat community, it’s even more convenient because Ruan works at one of the International Schools, which makes paying in cash incredibly easy. Their ten percent fee is very reasonable, if you consider how much time you will save, and using a personal shopper takes the hassle out of the whole process. So maybe it’s time to give your bilingual friends a break, and enlist the help of an agent instead.

If you are unable to read Chinese, or do not have the time or patience to trawl through hundreds of pages of items, then it’s time you got a Taobao agent. Agents, or personal shoppers, will do your shopping for you. They do the searching, buy the items, and have them delivered either to their own warehouse, and then ship them out to you, or will arrange delivery direct to your home.

In need of a fancy dress outfit for a friend’s Birthday Party, I did an initial search on Taobao, so that I had a few links and pictures of what I wanted. I then emailed these links to TaobaoPlus10 personal shopper, Andrew Ruan, who helps simplifying the whole Taobao shopping experience for expats in China.

“As vendors from all over China put their stuff for sale on Taobao, we can find almost anything. My customers only need to send me an email of what they need (description, a web-link, a picture, a brand), then I will get back to them with the links for those items available,” explains Ruan.

Once you receive the list of matching products, simply select the item you want, send your personal shopper the payment (cash, PayPal or bank transfer), and they will order the product for you. Items will be delivered to your home, and if you need something urgently, they will pay the seller on your behalf, and then you reimburse TaobaoPlus10. If there are any problems with the order, they will help you resolve the issue. Ruan’s recent orders have included Huggies diapers, Crayola coloring pens and pencils, gluten free pizza base, and Vogmasks.

2015年11月10日 星期二

Taobao Online Shopping Festival 11.11!

Are you ready for NO.1 event of this year in the world of internet shopping?

Attention of modern progressive society was absorbed by the upcoming event in the world of online shopping! If you do not understand, what we are talking about, we remind you that November 11 there will be annual sales festival – 11.11 on Taobao! You can view taobao english site at Agreetao: http://www.agreetao.com/

The practice of previous years shows that with each next 11.11, Taobao shops increase numbers of promotional items and the size of the discount. Whole 24 hours there will be discounts up to 90% for goods of all categories! It looks like 11.11.2016 sellers will be paying customers for purchases. =)

They say, that this year so powerful sales are expected  that even judges of the Guinness Book of Records were invited, in order to check  the sales numbers. It is also known, that in 2013 Taobao turnover exceeded $ 10 billion that day! Can you imagine that?!

And now you can try to imagine, what awaits us this year! It is understood, that event like this can’t be missed!

Since the grand sale lasts exactly 24 hours (from 00:00 to 23:59 by Beijing time), we recommend you to prepare in advance, to form your orders in advance so you save your time, because the biggest discounts will  be active exactly in that period. Taking care of our customers, we have specially prepared links where you can find the promotional items! Have a lucky purchases with Taobao FOCUS!

2015年11月5日 星期四

The Seven Most Baffling Things About Women's Clothes (1)

There are a lot of annoying things about being a woman, like periods, childbirth and not being able to play basketball in a way that keeps spectators awake. But near the top of the list has got to be buying clothes.

I know one way to fix it is just to be ballsy and wear men's clothes, and that's a bold choice. But you take a social hit for wearing "masculine" clothes, and most women don't want to take that hit. So they go to buy clothes made specifically "for women," and generally find a set of the most impractical, low-quality, high-maintenance crap that a sweatshop can make. View this page if you want to buy taobao women clothes.

Here are a few of the many, many awful things about the clothes that manufacturers want women to wear:

#7. The Material Is Too Thin
Go through any women's clothes section and put your hand inside all the shirts and dresses and see if you can see it. (If you are a man, try to make sure no one is looking first.) About 50 percent of the time, you are going to get a pretty good view of your hand. And you don't have to go to a fancy boutique; this holds true for my neighborhood Target.

#6. Fake Pockets or No Pockets
One thing I think a lot of men take for granted is pockets. It seems like men always have pockets. They're a requirement in men's pants, men's coats always have functional pockets and I guess even men's prison jumpsuits must have them, since I hear about people smuggling goods into prison all the time.

Women's clothing manufacturers, on the other hand, seem to believe women can't be trusted with pockets. Something like 99 percent of dresses have no pockets at all, and the more formal you get, the more likely a women's coat or pants pocket is going to be a fake, decorative pocket.

#5. Too Cold
Another problem is that women's clothes are too damn cold. Part of it is the thinness of much of the material, as mentioned before, but no matter how thick the material, many, many styles involve increasing exposure, like dipped necklines, three-quarter sleeves or skirts and dresses.

It can be easy to chalk this up just to women who dress "provocatively," but the truth is that a fairly normal, unprovocative women's style exposes a lot more skin than men's clothes. A below-knee skirt still exposes your shins. A three-quarter sleeve isn't terribly provocative unless you have a thing for forearms. And necklines don't need to go anywhere near the boobs to still be a lot wider than the average men's neckline.

#4. Arbitrary Clothing Sizes
Men's pants sizes are logical and come in measurements of at least waist size, and often inseam, too. Women's pants sizes, and clothing sizes in general, are meaningless, arbitrary numbers that come, as far as I can tell, from having kittens bat around a 20-sided die.