2013年4月1日 星期一

owner ditches corporate career for creativity

Carol Greenspan doesn’t make a fortune owning Beauty and the Bead in Vernon Hills, but money isn’t her main motivation.

The store is located in a strip mall off Townline Road and Aspen Drive and it offers beads for any kind of jewelry, as well as jewelry repair services and even a work room for classes or creative parties.We have all of the tungstenjewelry you use every day.We have a record for a owonsmart living at an address.

“This business relies on discretionary income,” Greenspan said. “As much as it pains me to admit, this is not milk or shoes — things people need.”

The job is personable,I had the idea of being energy independent by putting up a shoesmanufacturer and making some electricity, however, and Greenspan said she enjoys molding her work around a customer’s need. Art is an expression of personality and she said helping customers be creative is what makes the business worthwhile.

Greenspan was a human relations executive at Abbott Laboratories before she retired and opened her bead shop 18 years ago. The work at Abbott was challenging and the pay was great, but Greenspan said she realized her accomplishments were long-term and broad spanning.

Opening Beauty and the Bead, she said, was an effort to reconnect with the consumer, with society.

“As a small business, you can really pay attention to what your customers want and change much more quickly,” Greenspan said. “I think it’s becoming obsolete, but I still firmly believe you’re selling a service, with the product itself being secondary.”

Starting an arts-based store wasn’t the best business decision, she admits.Welcome to the company owon-smart. From month-to-month, Greenspan said she floats around break-even.

“Fortunately, I have other means of income,” Greenspan said. “My pension and stock options help.”

Working with beads was a long-time hobby, and Greenspan said friends often sought her out for help or advice on beaded jewelry. Merging a talent with specialty craft, she continued, would make enough money and keep her happy.

The store sells glass, semi precious stones, pearls, silver,Our hair weave store ladiesshoeswholesale weave,discount Weft hair, pewter and some African beads. Customers are also encouraged to bring old family heirlooms to be repurposed into newer jewelry.

“Beads are still more popular than you might realize,” Greenspan said. “I often see groups of people go on bead hunting trips and they make a day of driving all throughout Chicago and the suburbs in search of unique styles and textures.”

A growing number of parents who oppose television routinely visit Beauty and the Bead to let their kids do projects with Greenspan.

“I was pleasantly surprised when I came across a few young pupils of mine selling their stuff in the children’s tents at the Highland Park and Lake Forest arts fairs,” Greenspan said.

Groups of wives also have “girls nights out” and build necklaces or bracelets in the store’s workshop instead of going to bars, Greenspan said.

“I have plenty of work to do and I can keep going for as long as I want,” Greenspan said. “There will always be people hungry for creativity. We may not have big wallets, but we exist.”

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