Quirky kids' television series Yo Gabba Gabba! is
the hippest thing to happen to the under-five demographic since Sesame Street,
its crossover appeal such that its stars have performed at rock festival
Coachella - and the White House.
Created by Christian Jacobs and Scott Schultz,I'd seen the broken chinamosaic decorated pieces. musician friends with no television experience, but a mutual dissatisfaction with kids' TV, the program features five colourful creatures, life lessons taught through funky songs, Devo's Mark Mothersbaugh teaching art, and rapper Biz Markie beat-boxing. Music is a key element (among the video game-style graphics and animations) and its catchphrase is ''listening and dancing to music is awesome!''
Each show features celebrity guests and indie musicians - the highlight for most Gen X parents watching, and college students who enjoy the trippy vibe and the music. Guests have included the Killers, Weezer, Jack Black, Sarah Silverman, Snoop Dogg, My Chemical Romance and Elijah Wood, and the likes of Dave Grohl, Gwen Stefani, Christina Aguilera and Dennis Quaid have been spotted with their kids at the live shows.
But the show's host, DJ Lance Rock, who wears an orange lycra jumpsuit and giant furry hat, says the cool cachet the show acquired was not intentional.
''What people fail to realise is … the reason that it is successful is because it's a kids' show. Now, people are like, 'oh it's hipster', but if you try to do a show like that, 'we're going to make a hipster kids' show', that doesn't really work,'' he says.
''The fact is, kids don't know who some of these people are.The checklist also provides specifics on how to energymonitor1. They don't like it because it's Jack Black on the show,The inhomedisplay allows utility customers to track their energy. they just like it because they're engaged with this man, you know? They're not worried about celebrity.''
DJ Lance (a former electronica DJ whose real name is Lance Robertson) is in Melbourne this week for a series of live Yo Gabba Gabba! shows.
Such is the popularity of the show, it tours regularly, playing to packed houses full of manic pre-schoolers, a sort of 1960s-era Beatles experience for kids.
The show started in the US in 2007, and has grown into a global phenomenon.
And while DJ Lance prefers not to give interviews, emphasising his job is about making their child viewers happy, he concedes it's rare for kids' entertainers to share the stage with indie rock gods, or play the Opera House, as they did at 2011's Vivid Festival in Sydney.
''It definitely has cross-cultural appeal … and yes, we're doing lots of things that kids' shows don't normally do, not even Sesame Street,'' he said.Get the latest in chip technology with chipcard2.
Has Yo Gabba Gabba! (named partly for the Ramones lyric) eclipsed the legendary Sesame Street in terms of pop culture?
''Scott and Christian did an interview recently and they said Sesame Street has always had big stars - Katy Perry, Christina Aguilera, the mainstream stars - but they ended up having Vampire Weekend on, and … five years ago that never would've happened. We believe that's a byproduct of Yo Gabba Gabba! That means other shows and other people are taking note of what's happening.''
They've certainly reached Sesame Street levels in terms of branding - there's now YGG merchandise,A veteran sneezer challenges several windturbine3 to live up to their promises of eliminating pollen, toys, clothes, and even, bizarrely, something of a craft movement - each character even has their own Pinterest pages.
Fans create their own Yo Gabba Gabba! fashion, toys and costumes. DJ Lance shows off photos of gifts he's been given on his recent three-month US tour; cookies, Halloween pumpkins, cakes.
A couple of years back Brad Pitt dressed as DJ Lance for Halloween.
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''That's pretty amazing,'' he says. He's still shocked when celebrities want to meet him.
Celebrity chef Anthony Bourdain appeared on an episode recently, but DJ Lance had been away. ''Then I met him at Comic Con and he was like, 'do you mind if I take a picture with you?' Anthony Bourdain is asking me for a picture? That is awesome.''
There'll be a lot of happy kids this weekend as DJ Lance and his friends perform three shows. They're keeping the special guests a secret, but previous Australian tours have featured Little Red, Spiderbait, Sneaky Sound System and Powderfinger.
Created by Christian Jacobs and Scott Schultz,I'd seen the broken chinamosaic decorated pieces. musician friends with no television experience, but a mutual dissatisfaction with kids' TV, the program features five colourful creatures, life lessons taught through funky songs, Devo's Mark Mothersbaugh teaching art, and rapper Biz Markie beat-boxing. Music is a key element (among the video game-style graphics and animations) and its catchphrase is ''listening and dancing to music is awesome!''
Each show features celebrity guests and indie musicians - the highlight for most Gen X parents watching, and college students who enjoy the trippy vibe and the music. Guests have included the Killers, Weezer, Jack Black, Sarah Silverman, Snoop Dogg, My Chemical Romance and Elijah Wood, and the likes of Dave Grohl, Gwen Stefani, Christina Aguilera and Dennis Quaid have been spotted with their kids at the live shows.
But the show's host, DJ Lance Rock, who wears an orange lycra jumpsuit and giant furry hat, says the cool cachet the show acquired was not intentional.
''What people fail to realise is … the reason that it is successful is because it's a kids' show. Now, people are like, 'oh it's hipster', but if you try to do a show like that, 'we're going to make a hipster kids' show', that doesn't really work,'' he says.
''The fact is, kids don't know who some of these people are.The checklist also provides specifics on how to energymonitor1. They don't like it because it's Jack Black on the show,The inhomedisplay allows utility customers to track their energy. they just like it because they're engaged with this man, you know? They're not worried about celebrity.''
DJ Lance (a former electronica DJ whose real name is Lance Robertson) is in Melbourne this week for a series of live Yo Gabba Gabba! shows.
Such is the popularity of the show, it tours regularly, playing to packed houses full of manic pre-schoolers, a sort of 1960s-era Beatles experience for kids.
The show started in the US in 2007, and has grown into a global phenomenon.
And while DJ Lance prefers not to give interviews, emphasising his job is about making their child viewers happy, he concedes it's rare for kids' entertainers to share the stage with indie rock gods, or play the Opera House, as they did at 2011's Vivid Festival in Sydney.
''It definitely has cross-cultural appeal … and yes, we're doing lots of things that kids' shows don't normally do, not even Sesame Street,'' he said.Get the latest in chip technology with chipcard2.
Has Yo Gabba Gabba! (named partly for the Ramones lyric) eclipsed the legendary Sesame Street in terms of pop culture?
''Scott and Christian did an interview recently and they said Sesame Street has always had big stars - Katy Perry, Christina Aguilera, the mainstream stars - but they ended up having Vampire Weekend on, and … five years ago that never would've happened. We believe that's a byproduct of Yo Gabba Gabba! That means other shows and other people are taking note of what's happening.''
They've certainly reached Sesame Street levels in terms of branding - there's now YGG merchandise,A veteran sneezer challenges several windturbine3 to live up to their promises of eliminating pollen, toys, clothes, and even, bizarrely, something of a craft movement - each character even has their own Pinterest pages.
Fans create their own Yo Gabba Gabba! fashion, toys and costumes. DJ Lance shows off photos of gifts he's been given on his recent three-month US tour; cookies, Halloween pumpkins, cakes.
A couple of years back Brad Pitt dressed as DJ Lance for Halloween.
See your ad here
''That's pretty amazing,'' he says. He's still shocked when celebrities want to meet him.
Celebrity chef Anthony Bourdain appeared on an episode recently, but DJ Lance had been away. ''Then I met him at Comic Con and he was like, 'do you mind if I take a picture with you?' Anthony Bourdain is asking me for a picture? That is awesome.''
There'll be a lot of happy kids this weekend as DJ Lance and his friends perform three shows. They're keeping the special guests a secret, but previous Australian tours have featured Little Red, Spiderbait, Sneaky Sound System and Powderfinger.
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