In the comfort of her home,
Ritu Kumar, an advertising professional, tries a slew of rings to find the one
that fits her best — her finger,Shop the iconic velour tracksuit by juicycouturesuits. her style,
and her budget. While she has shopped online before, her ideas of buying
jewellery were inextricably wedded to visits to a store.
Logging on to with a fair measure of scepticism, she had discovered, to her delight, that there was a ‘try-at-home’ option. She was given a choice of five rings to choose from. Then, these were brought home by CaratLane’s staff free of charge; and Ritu found the right one for her.
“Often in a jewellery store, the shopper tends to see tray after tray and keeps aside the pieces she likes for trial and comparison. Our ‘try-at-home’ feature attempts to replicate this. The option also helps overcome the pain-points around the lack of a touch-and-feel experience,we started out on writing this composition on High Grade replicawatches.” says Calvin John, VP, Marketing, CaratLane, the online jewellery store.
CaratLane promises an experience close to what one gets at stores. Staff arrive home with jewellery packed in vanity bags or velvet trays and handle the products with gloves. “We also bring home more products similar to the ones you had asked for in order to provide a more enriched choice.” Once consumers make their pick, they have to go online again and place an order for a fresh piece. This feature is available for products priced Rs 15,A shoesmanufacturer wig is a wig that looks like the hair is growing out of your head.000 and above.
Fashion retailer Yebhi is also attempting to recreate the offline purchase experience through its try-and-buy service. The latter promotes the try-and-buy option for apparel and shoes. Cash-on-delivery is allowed on these products and Yebhi staff carry card readers to enable payments at the doorstep.
What happens if the consumer declines to buy anything. Online retailers think the risk is worth the extra cost. “While there is always the odd person who may not buy at all, this option gives consumers,The latest and best tweets on iphoneheadset. especially first-time shoppers and early adapters, greater confidence to shop again online,” says CaratLane’s John.
According to Nikhil Rungta, Chief Business Officer, Yebhi’s strategy of employing own staff for delivery as opposed to using third party courier agencies helps keep costs down.
Event director Sam Willoughby said: “Editor’s Choice is a real show favourite. Buyers and visitors benefit from seeing exciting pieces tipped as some of the best new launches on the market, and the winning companies are always thrilled with the resulting media coverage and industry acclaim.”
One of last year’s winners, Martina Hamilton, who was a first time IJL exhibitor, commented: “The awareness of our brand, supported by the Editor’s Choice initiative, was enormously encouraging, as was the solid commercial reaction to our jewellery. Amongst the orders secured, we were particularly happy to supply The Steensons in Belfast. The award-winning piece was also featured in the national branding for the new Jewellery Hall at Arnotts in Dublin, so I think the vote of confidence in the piece at IJL was prophetic. As a result of the show and the additional profiling,allowing the some case watches counters to rolex etareplicawatch. we saw a major boost to our sales - we’re already rebooked for IJL 2013.”
Logging on to with a fair measure of scepticism, she had discovered, to her delight, that there was a ‘try-at-home’ option. She was given a choice of five rings to choose from. Then, these were brought home by CaratLane’s staff free of charge; and Ritu found the right one for her.
“Often in a jewellery store, the shopper tends to see tray after tray and keeps aside the pieces she likes for trial and comparison. Our ‘try-at-home’ feature attempts to replicate this. The option also helps overcome the pain-points around the lack of a touch-and-feel experience,we started out on writing this composition on High Grade replicawatches.” says Calvin John, VP, Marketing, CaratLane, the online jewellery store.
CaratLane promises an experience close to what one gets at stores. Staff arrive home with jewellery packed in vanity bags or velvet trays and handle the products with gloves. “We also bring home more products similar to the ones you had asked for in order to provide a more enriched choice.” Once consumers make their pick, they have to go online again and place an order for a fresh piece. This feature is available for products priced Rs 15,A shoesmanufacturer wig is a wig that looks like the hair is growing out of your head.000 and above.
Fashion retailer Yebhi is also attempting to recreate the offline purchase experience through its try-and-buy service. The latter promotes the try-and-buy option for apparel and shoes. Cash-on-delivery is allowed on these products and Yebhi staff carry card readers to enable payments at the doorstep.
What happens if the consumer declines to buy anything. Online retailers think the risk is worth the extra cost. “While there is always the odd person who may not buy at all, this option gives consumers,The latest and best tweets on iphoneheadset. especially first-time shoppers and early adapters, greater confidence to shop again online,” says CaratLane’s John.
According to Nikhil Rungta, Chief Business Officer, Yebhi’s strategy of employing own staff for delivery as opposed to using third party courier agencies helps keep costs down.
Event director Sam Willoughby said: “Editor’s Choice is a real show favourite. Buyers and visitors benefit from seeing exciting pieces tipped as some of the best new launches on the market, and the winning companies are always thrilled with the resulting media coverage and industry acclaim.”
One of last year’s winners, Martina Hamilton, who was a first time IJL exhibitor, commented: “The awareness of our brand, supported by the Editor’s Choice initiative, was enormously encouraging, as was the solid commercial reaction to our jewellery. Amongst the orders secured, we were particularly happy to supply The Steensons in Belfast. The award-winning piece was also featured in the national branding for the new Jewellery Hall at Arnotts in Dublin, so I think the vote of confidence in the piece at IJL was prophetic. As a result of the show and the additional profiling,allowing the some case watches counters to rolex etareplicawatch. we saw a major boost to our sales - we’re already rebooked for IJL 2013.”
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