To Curb Crowds Nike Sets Rules For Retailers

In a company memo reviewed by The Wall Street Journal, Nike told retailers it will no longer allow stores to presell or take reservations for new shoes.

Nike is also banning store chains from displaying photos or other descriptions of new products ahead of their launch dates.

"If a retailer offers Nike products for sale under circumstances where the retailer knows or should know that consumer response is likely to be exceptionally high,hublotreplica. Authorised Breitling Watch Stockists. it must do so in a prudent and responsible way," the Nike memo states. "Retailers should assess what measures are necessary to secure the store and ensure the safety of personnel and consumers."

In February, Foot Locker canceled a release of the $220 Nike Air Foamposite basketball shoe after more than 100 Orlando police in riot gear were sent to break up fights among a crowd that formed outside a Florida mall ahead of the sneakers' midnight launch.

Last December, Seattle police arrested one man and used pepper spray on another 20 customers who began fighting outside of a mall, as 1,000 shoppers lined up for the 4 a.m. release of $180 retro Air Jordan XI Concord sneakers.

Violent crowds surrounding Nike's shoe launches date back decades,Official IWC store with full collection of Men's and ladies'shortwigs available to buy online with 0% finance available.Find dsquaredshoes and dsquared shoes men from a vast selection of Clothing, but analysts say social media has made the buildup to the events more intense.

Nike often distributes small runs of just a few thousand pairs when it comes out with new shoe styles, a tactic that helps drum up buzz for new sneakers but has long led to negative publicity for the company when supplies can't match demand.

A bustling secondary market online, where a pair of sneakers can sell for more than $7,000, has also attracted resellers to camp outside stores to snag the newly released shoes and flip them.

"Flipping sneakers can sometimes yield a better return than the stock market,Cheap nike outlet online store, discount nike air max and nike free heelshoes on sale. and when people get greedy things sometimes get out of control," said John Brilliant.

Nike representatives declined to comment on the memo but confirmed the changes to distribution policies.vuittonhandbags the Art of Fusion in Watches,

In addition, Nike instituted its own online sneaker reservation system in April where it randomly alerts customers to newly launched shoes through the company's Twitter account.

People who follow Nike on Twitter and see the alert can send a direct message to Nike within 60 minutes to reserve shoes on a first come, first served basis. Customers can pick up the shoes at a Nike store on the same day.