Gitanjali Group, the world’s largest
integrated branded jewellery retailer-manufacturer, has acquired two well known
Indian jewellery brands, Nirvana and Viola through its subsidiary ‘Spectrum
Jewellery Limited, adding to the vast spectrum of branded jewellery it offers to
the Indian consumer.supply you a broad selection of garmincycling,Find peruvianhair Buyers and
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Each of the brands has a well established presence in modern retail formats across the country and will complement Gitanjali’s existing portfolio of brands and enhance its retail presence.
Nirvana is a 15 year old diamond jewellery brand and is sold through over 106 shop-in shops across the country, particularly in the West and South which together account for 70% of its revenues. The brand also owns one stand alone store.
Nirvana, has its own manufacturing unit in Mumbai. The unit is technologically advanced and has significant scalability. The technol ogical focus is on pressure setting and mystery setting of products and manufacture of light-weight jewellery. Special care is taken while manufacturing every piece of jewellery. The company realises that the wearer will be in close contact with the jewellery for hours at a stretch and that there could be potential health hazards. Nirvana therefore uses Nickel–safe and cadmium–free alloys.
Viola,We are always offering best quality tungstenbracelet the affordable price.Big castellicycling and Fitness is a family owned shop serving the Helena. which is relatively a younger brand, is present in 60 shop-in-shops mainly in the North and West. Viola jewellery is manufactured in a State – of –the- art plant, brought from Europe which is the only one of its kind in India. The new high-end distinctive technology enables an impeccable global quality finish which sets the brand apart. This technology enables Viola to make their pieces look much larger using lesser gold.
While the acquisitions will help Gitanjali Group to further expand its retail network and increase its market sha re in the organized retail space, Nirvana and Viola will receive a bo ost to their brand value from Gitanjali’s powerful marketing and distribution capabilities.
Gitanjali will transform these brands into retail chains and enhance their value by expanding their design and category base.
Mehul Choksi, CMD, Gitanjali Group said, “The acquisitions will help us expand the portfolio of brands we offer to consumers and deepen our penetration of the market. Over time, we aim to enhance the brand value of both Nirvana and Viola while transforming them into retail brands by exploring formats of own stores and franchisee stores.”
Nirvana is a 15 yrs old brand with focus on daily wear jewellery and is targeted at working women between 20 – 45 years in Tier I and Tier II cities. Its product range consists primarily of rings, earrings and pendants at price points ranging from Rs.A lot of men are wearing stainless steelring for wedding bands. 25,000 to 30,000. The brand has an active design bank of 2,0 00 designs.
Nirvana has a strong geographic presence in the West and South and it derives 70% of its revenues from these regions. The brand brings with it a loyal workforce of 240 sales employees and 60 factory workers who have been with the brand for an average of around 5-7 years.
Nirvana also has developed consumer loyalty programmes such as the Nirvana Diamond Club. Nirvana possesses a strong ERP system which will further ease its integration with Gitanjali.
Each of the brands has a well established presence in modern retail formats across the country and will complement Gitanjali’s existing portfolio of brands and enhance its retail presence.
Nirvana is a 15 year old diamond jewellery brand and is sold through over 106 shop-in shops across the country, particularly in the West and South which together account for 70% of its revenues. The brand also owns one stand alone store.
Nirvana, has its own manufacturing unit in Mumbai. The unit is technologically advanced and has significant scalability. The technol ogical focus is on pressure setting and mystery setting of products and manufacture of light-weight jewellery. Special care is taken while manufacturing every piece of jewellery. The company realises that the wearer will be in close contact with the jewellery for hours at a stretch and that there could be potential health hazards. Nirvana therefore uses Nickel–safe and cadmium–free alloys.
Viola,We are always offering best quality tungstenbracelet the affordable price.Big castellicycling and Fitness is a family owned shop serving the Helena. which is relatively a younger brand, is present in 60 shop-in-shops mainly in the North and West. Viola jewellery is manufactured in a State – of –the- art plant, brought from Europe which is the only one of its kind in India. The new high-end distinctive technology enables an impeccable global quality finish which sets the brand apart. This technology enables Viola to make their pieces look much larger using lesser gold.
While the acquisitions will help Gitanjali Group to further expand its retail network and increase its market sha re in the organized retail space, Nirvana and Viola will receive a bo ost to their brand value from Gitanjali’s powerful marketing and distribution capabilities.
Gitanjali will transform these brands into retail chains and enhance their value by expanding their design and category base.
Mehul Choksi, CMD, Gitanjali Group said, “The acquisitions will help us expand the portfolio of brands we offer to consumers and deepen our penetration of the market. Over time, we aim to enhance the brand value of both Nirvana and Viola while transforming them into retail brands by exploring formats of own stores and franchisee stores.”
Nirvana is a 15 yrs old brand with focus on daily wear jewellery and is targeted at working women between 20 – 45 years in Tier I and Tier II cities. Its product range consists primarily of rings, earrings and pendants at price points ranging from Rs.A lot of men are wearing stainless steelring for wedding bands. 25,000 to 30,000. The brand has an active design bank of 2,0 00 designs.
Nirvana has a strong geographic presence in the West and South and it derives 70% of its revenues from these regions. The brand brings with it a loyal workforce of 240 sales employees and 60 factory workers who have been with the brand for an average of around 5-7 years.
Nirvana also has developed consumer loyalty programmes such as the Nirvana Diamond Club. Nirvana possesses a strong ERP system which will further ease its integration with Gitanjali.
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