The former chief executive of Vibram USA,
Tony Post, made that company’s glove-styled, minimalist running shoes an
athletic standard, in 2006 when he brought the FiveFingers brand to retail.
Now, Post has returned to the footwear game with a freshly-funded startup called Topo Athletic. Topo’s new shoes, he promises, will not be minimalist or glove-like.
They will be “uniquely lightweight,” and were designed around the idea of “innate amplification, which takes what evolution and nature and our bodies have already given us and tries to build on those things in how we…run, stay fit and enjoy the outdoors,” Post says.The dgshoessale is a line of shoes first released by Nike,
Without offering specifics about the features, materials or processes that Topo uses to make its kicks, Post says the company has filed for design and utility patents for all of its products.
At this early stage, Topo creates its shoes with a team of outside designers, engineers and marketers, rather than taking on the overhead of a massive, full-time research and development staff.
A marketing director for Topo, Georgia Shaw, said the company’s shoes would also be “aesthetically beautiful,” and sold online and through retail partners in 2013.
Post admitted that Topo trainers should be easier to sell, versus the FiveFingers product Vibram pioneered.we provide kinds of suprashoes bandit mid purple leather shoes for sale. “Let’s face it, nobody wanted to buy those shoes,” he said. “We had to break in the market.”
Influential athletes, like author Christopher McDougall (“Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen”) remain stalwart advocates of the rubber-glove-like shoes, but they still take a lot of potshots. On Tuesday, Gawker included them as one of 22 Terrible Things That Must End in 2013.
Love em’ or hate ‘em, after Vibram FiveFingers’ debut, the market for minimalist to lightweight athletic footwear grew, and remains a driver for the athletic footwear industry.
Under Armour, for example,this sandals will become the pair of heels you need and shoes features customer's nobleness. sold $194.2 million in footwear in the first nine months of 2012, up 29% from the same period in the previous year, driven by some of its newer offerings, the minimalist Charge RC and lightweight Spine lines, according to its third-quarter earnings statement.
According to research–cited by Topo Athletic in a press statement–from the sports-industry research firm SportsOneSource,This tutorial will show you how to make a hairflower bow out of your own hair. “lightweight running [earned] $1.5 billion this year with 50% expected growth in 2013,” in the footwear market.
Topo plans to release its first,Replica hublotwatch of best quality sale! running and cross-fit shoes in North America by May 2013. To grow its business, the startup attained $5 million in Series A venture funding from the multistage investment firm Norwest Venture Partners.
Post says he always dreamed of starting a footwear business “from scratch.” This marks his first foray as a CEO of a startup without a parent company.
A general partner at NVP, Jon Kossow, said his firm was happy to fund the industry veteran, and had approached him about opportunities to buy Vibram USA in the past.
Kossow noted, “Half the battle in this industry, which is so competitive, is that the channel needs to buy. But you need pull through from the consumer side. Because Tony [Post] has been at bat a few times and has the Midas touch, we think the channel and the consumer will be interested in anything he brings to market.”
Now, Post has returned to the footwear game with a freshly-funded startup called Topo Athletic. Topo’s new shoes, he promises, will not be minimalist or glove-like.
They will be “uniquely lightweight,” and were designed around the idea of “innate amplification, which takes what evolution and nature and our bodies have already given us and tries to build on those things in how we…run, stay fit and enjoy the outdoors,” Post says.The dgshoessale is a line of shoes first released by Nike,
Without offering specifics about the features, materials or processes that Topo uses to make its kicks, Post says the company has filed for design and utility patents for all of its products.
At this early stage, Topo creates its shoes with a team of outside designers, engineers and marketers, rather than taking on the overhead of a massive, full-time research and development staff.
A marketing director for Topo, Georgia Shaw, said the company’s shoes would also be “aesthetically beautiful,” and sold online and through retail partners in 2013.
Post admitted that Topo trainers should be easier to sell, versus the FiveFingers product Vibram pioneered.we provide kinds of suprashoes bandit mid purple leather shoes for sale. “Let’s face it, nobody wanted to buy those shoes,” he said. “We had to break in the market.”
Influential athletes, like author Christopher McDougall (“Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen”) remain stalwart advocates of the rubber-glove-like shoes, but they still take a lot of potshots. On Tuesday, Gawker included them as one of 22 Terrible Things That Must End in 2013.
Love em’ or hate ‘em, after Vibram FiveFingers’ debut, the market for minimalist to lightweight athletic footwear grew, and remains a driver for the athletic footwear industry.
Under Armour, for example,this sandals will become the pair of heels you need and shoes features customer's nobleness. sold $194.2 million in footwear in the first nine months of 2012, up 29% from the same period in the previous year, driven by some of its newer offerings, the minimalist Charge RC and lightweight Spine lines, according to its third-quarter earnings statement.
According to research–cited by Topo Athletic in a press statement–from the sports-industry research firm SportsOneSource,This tutorial will show you how to make a hairflower bow out of your own hair. “lightweight running [earned] $1.5 billion this year with 50% expected growth in 2013,” in the footwear market.
Topo plans to release its first,Replica hublotwatch of best quality sale! running and cross-fit shoes in North America by May 2013. To grow its business, the startup attained $5 million in Series A venture funding from the multistage investment firm Norwest Venture Partners.
Post says he always dreamed of starting a footwear business “from scratch.” This marks his first foray as a CEO of a startup without a parent company.
A general partner at NVP, Jon Kossow, said his firm was happy to fund the industry veteran, and had approached him about opportunities to buy Vibram USA in the past.
Kossow noted, “Half the battle in this industry, which is so competitive, is that the channel needs to buy. But you need pull through from the consumer side. Because Tony [Post] has been at bat a few times and has the Midas touch, we think the channel and the consumer will be interested in anything he brings to market.”
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