“The web browsing kiosk lets
customers browse our website, in effect our catalogue, or sit with a sales
consultant to discuss product. They can see the entire website, which is great
because it’s only a relatively small store,” said company CFO Ian Winterburn.
He added that customers could buy items from the online site while in-store, or send item details to their personal email addresses and log on later to review further or purchase.
“We’ve melded two retailing methods together, like a lot of retailers are wanting to do, to address demands coming from e-commerce.this sandals will become the pair of heels you need and shoes features customer's nobleness.
“We thought it might be overwhelming but the design has enabled us to blend them into the store,” Winterburn said. He believed the main drawcard for the introduction of the technology was the long-term cost saving benefits as opposed to previously wasted static printed material.
He explained that the traditional method of POS and promotional material incurred a lot of waste and staff involvement.
“All the digital content is easily changed and uploaded overnight, making the visual signage of the store much more interactive than through traditional paper,In a lacefront wig the front hairline is made of a nearly invisible mesh trim, vinyl and cardboard,” he said.
The company can combat any offer from its competitors with the push of a button, rather than having to wait on the lag of print materials.
Winterburn explained that an in-house graphic designer and photographer prepare the files and images so that the level of professionalism is kept to a very high standard.
“Quality is paramount,” he said. “We have a department with a macro photographer, visual display person and designer with their own equipment.
“We are leveraging our website,must not miss a pair of coachshoes, integrating it into physical store and social media. It’s a different way of marketing – using different media.
“We spent a lot of time researching our tablets and decided to stay with our Windows platform using Windows 8. We chose very powerful touch screen Sony models and have fitted them on telescopic arms for flexibility.”
So far, Winterburn said the store has received many positive comments from customers. “Even older customers will come in a sit down with a staff member who can help them browse our site.
“It’s designed to be user-friendly, even for people unfamiliar with the web.I was finally getting the fashionsandals of my dreams.
“Facebook statistics show that the largest growing demographic is women 40 years old and above so we are definitely catering to that demographic [without excluding men and other age groups].Discover why grahamwatches are more popular.”
Wallace Bishop operates 57 jewellery stores between Cairns and Newcastle and Winterburn believes the new store “offers the best of both worlds.” He added that another store would soon be upgraded to a digitally-integrated concept store.
He added that customers could buy items from the online site while in-store, or send item details to their personal email addresses and log on later to review further or purchase.
“We’ve melded two retailing methods together, like a lot of retailers are wanting to do, to address demands coming from e-commerce.this sandals will become the pair of heels you need and shoes features customer's nobleness.
“We thought it might be overwhelming but the design has enabled us to blend them into the store,” Winterburn said. He believed the main drawcard for the introduction of the technology was the long-term cost saving benefits as opposed to previously wasted static printed material.
He explained that the traditional method of POS and promotional material incurred a lot of waste and staff involvement.
“All the digital content is easily changed and uploaded overnight, making the visual signage of the store much more interactive than through traditional paper,In a lacefront wig the front hairline is made of a nearly invisible mesh trim, vinyl and cardboard,” he said.
The company can combat any offer from its competitors with the push of a button, rather than having to wait on the lag of print materials.
Winterburn explained that an in-house graphic designer and photographer prepare the files and images so that the level of professionalism is kept to a very high standard.
“Quality is paramount,” he said. “We have a department with a macro photographer, visual display person and designer with their own equipment.
“We are leveraging our website,must not miss a pair of coachshoes, integrating it into physical store and social media. It’s a different way of marketing – using different media.
“We spent a lot of time researching our tablets and decided to stay with our Windows platform using Windows 8. We chose very powerful touch screen Sony models and have fitted them on telescopic arms for flexibility.”
So far, Winterburn said the store has received many positive comments from customers. “Even older customers will come in a sit down with a staff member who can help them browse our site.
“It’s designed to be user-friendly, even for people unfamiliar with the web.I was finally getting the fashionsandals of my dreams.
“Facebook statistics show that the largest growing demographic is women 40 years old and above so we are definitely catering to that demographic [without excluding men and other age groups].Discover why grahamwatches are more popular.”
Wallace Bishop operates 57 jewellery stores between Cairns and Newcastle and Winterburn believes the new store “offers the best of both worlds.” He added that another store would soon be upgraded to a digitally-integrated concept store.
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