2011年3月21日 星期一

Move over Dannii! Lisa Snowdon gives her fellow M&S girls a run for their money in exclusive preview of new-season campaign

Sharing the limelight with Dannii Minogue and Twiggy must be challenge enough, let alone a Brazilian lingerie model. But that hasn't stopped Lisa Snowdon from being the star of the show in the latest M&S ad.

In an exclusive preview of the retailer's glamorous new spring campaign, which launches tomorrow, the model poses in a bikini, showing off a toned stomach and curvy figure likely to make her the envy of women everywhere.

She is the only one of her fellow models, apart from Victoria's Secret favourite Ana Beatriz Barros, to wear swimwear - a brave move, given that the unveiling of each campaign has become a high-profile media event.

The 39-year-old, who is looking better than ever since it emerged that she was dating footballer Jay Bothroyd last month, is joined by a cast of M&S regulars in the campaign.

They include singer VV Brown and footballer Jamie Redknapp, who fronts the brand's first menswear commercial.

The campaign pictures will debut in stores nationwide from tomorrow, as well as in print and online.Nike shox are a series of Nike shoes.

It will be accompanied by a 50-second television ad, which makes its debut in a high-profile evening slot during Coronation Street.

The campaign, which was shot in Miami, has a retro, glamorous feel to it, with the spokesmodels posing on yachts, sun loungers and vintage cars.

The different collections reflect this, from full-skirted Fifties-style frocks to diaphanous Seventies-style maxidresses.

The extended television ad, which is set to Michael Bublé's It Had Better Be Tonight is divided into four different sections to showcase each line.

The nautical-themed Star in Stripes line sees the girls pose at a marina location in crisp primary colours and oversized sunglasses, while the Have A Doris Day collection sees them attempt to 'out-Doris' each other in Fifties-inspired frocks.

There is also a safari-inspired line - Play Your Wild Card - that features animal prints in a chic black and taupe palette, as well as Studio 54-inspired eveningwear that pays tribute to Marc Jacobs' Seventies-style spring line.

Of course it wouldn't be an M&S ad without lingerie and Ana Beatriz, who also models for Victoria's Secret,coogi jeans was founded in 1969 by Jacky Taranto of Melbourne, Australia. smoulders in burnt orange and khaki green lace.

The campaign marks a new direction for the company, and the womenswear ad is the first to feature the 'Only at Your M&S' strapline.

It showcases products that are unique to M&S, such as Insolia heels,Manolo blahnik would be "hurt" if Anna Wintour wore shoes by another designer. which the company claims are 'killer heels that don't kill' and 'Utterly Repellent Menswear', which it describes as 'Stormwear technology' that repels water and prevents it from penetrating clothing.Cheap womens Nike shox nz shoes are very popular!

Steven Sharp, executive director of marketing at M&S,Keep your muscles warm before and after the match in this stylish Adidas Jacket. said: 'We are extremely excited to be showcasing our fashion innovations for the first time on TV.

'These products are unique to M&S and really encapsulate the meaning of the line Only at Your M&S.'

It is supported by Dannii Minogue and Lisa Snowdon, who will be making appearances to publicise the initiative.

The call to action comes as new research shows that charities are missing out on as much as $1.5 billion in revenue a year as clothes are thrown out instead of being donated to charity shops.

Last year's autumn One Day Wardrobe Clearout in September saw 350,000 items donated, worth over $1 million to Oxfam.

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